Epicutis
Epicutis is a science-based skincare line that treats skin health and not age. Their products use patented active ingredients in small-batch formulations. To enhance their social presence and generate leads, Epicutis partnered with Backroom for a 12-month social and marketing activation. I collaborated with a graphic designer to create engaging in-feed content. I also developed influencer partnership strategies, sourced user- generated content, and managed relationships with influencers.
Project Role | Backroom
Social Media Management
Community Management
Influencer Partnerships
The Challenge
Epicutis® wanted to expand its reach with both clinicians and consumers while reinforcing its position as a science-driven, luxury skincare brand. To do this, the brand needed a content strategy that blended product education with storytelling, built clinical credibility, and drove meaningful engagement online.
Our Approach
We focused on value-first content, education-driven storytelling, and influencer partnerships. Instagram and TikTok highlighted product results and brand authority, Facebook nurtured community conversations, and LinkedIn positioned Epicutis® as a trusted voice for clinicians.
The Results
100-200 new clinician accounts per month
$1M+ in online sales
Average engagement rates of 2% on Instagram, 0.7% on Facebook, and 8% on LinkedIn
+11% MoM follower growth, with 5,000+ new Instagram followers in under 5 months
