Mingua Beef Jerky
Mingua Beef Jerky is a family-owned brand from Bourbon County, Kentucky, founded by Ronnie Mingua after perfecting his all-natural jerky recipe during a harsh winter. The brand is known for its old-fashioned, hand-sliced jerky made with simple, high-quality ingredients, staying true to tradition while serving generations of loyal customers
Agency Collaboration | Common Good & The CPG Collective
Social Media Management
Community Management
The Challenge
Mingua Beef Jerky’s social presence needed stronger connection points with its audience. The content didn’t fully capture the energy or lifestyle of the people buying it, and the brand struggled to differentiate itself in a crowded snack market.
Our Approach
We tapped into the mindset, interests, and culture of people living active, on-the-go lifestyles. Content shifted toward unpolished, authentic formats that felt approachable and encouraged conversation. UGC was reframed to show real routines and product use, helping the brand feel more relatable.
The Results
21%
Growth in outbound clicks
15K+
More accounts reached