Loved01
Loved01 is a dermatologist-developed skincare brand by John Legend, designed to center melanin-rich skin with effective, affordable products. I joined Gild Creative Group for a one-month long project to help shape a more intentional and community-rooted presence on social.
Agency Collaboration | The Gilded Creative Group
Social Media Management
Community Management
Content Creation
The Challenge
LOVED01 wanted to bring more storytelling, inclusivity, and human connection into the brand’s social presence.
Our Approach
We shifted the focus from product-only content to community-first storytelling. By introducing new formats, spotlighting real people, and writing copy that invited conversation. We built a more inclusive and relatable presence that encouraged followers to engage.
The Results
Expanded reach with 46K+ views
Boosted engagement rate to 3.5%