Proudly
Proudly is an affordable baby care brand founded by Gabrielle Union & Dwyane Wade to center the skincare needs of Black & brown babies, who are more prone to dry skin, eczema, baby acne & cradle cap. I joined Gild Creative Group for a one-month long project to help shape a more intentional and community-rooted presence on social.
Agency Collaboration | The Gild Creative Group
Social Media Management
Community Management
Content Creation
The Challenge
Proudly wanted to keep its social presence consistent while building stronger connections with its community. The brand needed content that not only reflected its voice and values but also felt relatable to parents and families.
Our Approach
In a one-month project, we leaned into UGC and community-first content to bring more authenticity to Proudly’s feed.
The Results
Reached 50K+ accounts, a 1,035.7% increase
0.84% boosted engagement rate