SólDate
SólDate is a plant-based Almondmilk brand rooted in simplicity, real ingredients, and a mission to make healthy living feel good. Their formulas are thoughtfully crafted with organic almonds and no added gums or oils—just clean, nourishing ingredients that support your body. I was brought in by Common Good and The CPG Collective to support SólDate’s social media management and community engagement. My role included overseeing day-to-day content planning and publishing, strengthening brand voice through storytelling, and building intentional community interactions that spotlighted both the product and the people behind it.
Agency Collaboration | Common Good & The CPG Collective
Content Ideation
Social Media Management
Community Engagement
The Strategy
The strategy for SólDate was all about making almond milk feel exciting again — introducing it as the creamy, date-sweetened alt-milk that actually tastes good and aligns with your values. We focused on educating people about the health benefits of using dates instead of sugar, the brand’s sustainability practices, and its smooth, non-nutty flavor that even alt-milk skeptics could get behind. On Instagram, we leaned into nature-inspired visuals, relatable UGC, and content creator collabs with wellness-minded moms. Everything centered around building a feel-good, community-driven presence that made SólDate stand out in the crowded milk aisle.
The Results
The strategy drove meaningful growth and engagement:
Instagram Highlights
Reached 4,291 accounts, with 62.9% of views coming from non-followers — a strong sign of increased discoverability
Generated 11,923 total views, with Reels and static posts making up the majority of impressions
Grew the community by 380 new followers — a +157% increase in follower count
Drove 3,009 profile actions (+158.5%), including a +165% increase in profile visits and a +55.2% lift in external link taps
Achieved 638 total interactions, with posts contributing 61.3% and Reels 32.1% of total engagement
Top-performing content included a giveaway post (731 views) and product-focused Reels that spoke to SólDate being kid-friendly (866 views) and educational alt-milk swaps (391 views)
