New Dimes
New Dimes is a network dedicated to empowering progressive, first-generation breadwinners as they redefine wealth and community power. They equip like-minded womxn with the tools to turn financial success into meaningful societal change. New Dimes needed help getting out of the planning phase and actually pushing content live. I came on for a 2-month project as their social production manager to help streamline content, manage social + community, and drive newsletter + membership sign ups.
Services | Socially Hooked Package
Social Media Management
Community Management
Social Strategy
Content Creation
Production Management
The Strategy
Our social media strategy for New Dimes focused on positioning the brand as your go-to financial bestie — someone who makes talking about money feel less intimidating and a lot more human. Across platforms, we balanced high-value financial insights with real, relatable money convos, mixing polished carousels with off-the-cuff content to keep things both aspirational and approachable. On Instagram, we leaned into nurturing the community through affirmations, story-driven posts, and soft calls to action. On TikTok, we prioritized discovery by tapping into trends, humor, and bite-sized storytelling to spark curiosity and share wealth-building gems.
The Results
Our strategy drove strong growth and visibility in just under two months:
Instagram Highlights
Reached 61,911 accounts (+91.6%), with 87.5% of views coming from non-followers — major visibility boost
Reels dominated with 90.7% of all views and 96.9% of interactions, confirming short-form storytelling as the top growth driver
Gained 1,319 new followers (+34.2%) and boosted profile visits by 26.2%
Top-performing reels hit up to 34k views, showing strong engagement on relatable money content
Interactions totaled 13.3k, driven largely by likes (7,967), shares (2,794), and saves (1,945)
TikTok Highlights
Post views nearly doubled, up 94% from the previous period (9,224 views total)
Likes jumped by 49.5%, with 600+ people tapping in
Shares increased 36%, showing content was resonating and being passed along
85% of followers identified as women — aligned with our core target audience of first-gen, progressive womxn
Search traffic made up nearly 88% of visibility — indicating our content showed up when people were actively looking for financial support
