The Side-Out Foundation
The Side-Out Foundation is a non-profit organization dedicated to raising awareness and funds for metastatic breast cancer research and treatment. Side-Out funds their efforts through Dig Pink, a program that leverages the enthusiasm of youth volleyball to drive change in cancer care.
Agency Collaboration | Backroom
Social Media Management
Social Strategy
Social & Ambassador Campaigns
Influencer Partnerships
The Challenge
The Side-Out Foundation wanted to strengthen its social presence while uniting its main organization and Dig Pink® program under one voice.
Our Approach
We streamlined content across platforms with a consistent calendar of themed posts, podcast promotions, and campaign storytelling. By shifting focus to TikTok for Dig Pink® initiatives, partnering with NCAA athletes, and engaging directly with the community, we brought more visibility and connection to the foundation’s mission.
The Results
87%
Growth in followers
433%
Boost in organic reach
148%
Boost in content interactions
$20K+ Raised
Through NCAA athlete-led campaign
