Harman Kardon
HARMAN develops innovative solutions that create smart experiences to make life easier, productive, and entertaining - at home, in the car, or on the go. As a freelancer at Hey Honey, I assisted with community management and engagement for the Harman Kardon, JBL, Mark Levinson, Revel, and ARCAM social accounts, write social copy for Harman Kardon, and handled post scheduling and publishing.
Agency Collaboration | Hey Honey
Community Management
Community Engagement
Social Copywriting
The Challenge
HARMAN needed to carve out a distinctive brand presence for Revel, Arcam, Mark Levinson, JBL Synthesis, AKG, and HARMAN Kardon that would engage both dealers and end users while reinforcing their luxury positioning.
Our Approach
We revitalized the HARMAN Luxury social channels with a focus on premium storytelling and brand differentiation. Each brand was given its own unique voice and position while still laddering up to the larger HARMAN vision.
The Results
+42% growth in engagement
+28% increase in copy performance
+35% increase in positive mentions