WAWM Sauce

WAWM® is a Trinidadian pepper sauce brand, specializing in crafting unique, high-quality hot sauces that are both delicious and nutritious. They are bringing a taste of Trinidad and Tobago to the ethnic aisles. In 2023, they lost their son, Andreas, and have launched a new Pineapple pepper sauce flavor to raise awareness for neonatal encephalopathy. A portion of all purchases goes to The Andreas Foundation.

Services | Socially Hooked Package

Social Media Management

Community Management

Social Strategy

Influencer Partnerships

Content Creation

The Challenge

WAWM® sauce wanted to better capture its story on social media. While the brand had bold flavors and a strong heritage, its feed leaned too heavily on graphics, lacked engaging product photography, and didn’t show how people actually used the sauce. It needed a more authentic, story-driven approach to connect with followers.

Our Approach

We repositioned WAWM® as a cultural experience by leaning into authenticity and community. The strategy focused on high-quality product photography, engaging captions with storytelling, and real customer reviews. We encouraged UGC, partnered with food creators to highlight versatility, and joined online conversations to build stronger brand connection.

The Results

+206% increase in reach, with 62% of views coming from non-followers

+67.7% jump in profile visits after pivoting to founder-led & recipe-driven content

216% more likes, 111% more comments, and 271% more shares on TikTok

100K+ impressions across 3 influencer campaigns, introducing WAWM® to new audiences

  • WAWM meets Penn State

  • UGC Shot

  • Valentine’s Day

  • Christmas Graphic

  • Hot Ones Meme

  • Product Shot

UGC Content Creation

Social Cat Influencer Campaign

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