Badger
Badger is a family-owned, mission-driven B Corp making organic body care since 1995. Based in New Hampshire, they formulate products to protect, soothe, and heal using clean, minimally processed ingredients.
Services | Content Creation Package
UGC Creation
Content Creation
The Challenge
Badger’s Instagram leaned heavily on curated, studio-style visuals that felt polished but not always approachable. The brand wanted to shift toward a more organic, low-lift style that would humanize its presence and show how products fit naturally into everyday routines.
Our Approach
We introduced more UGC and lifestyle-driven content to balance out the curated posts. By highlighting real people, everyday moments, and authentic product use.
The Results
60K+
Total views
13
UGC videos created
4.6K
Avg. views per video