Little Sesame
Little Sesame is a Washington, DC–based brand founded by chefs Ronen and Nick, who met in New York fine dining kitchens. Known for its freshly spun, organic hummus and chef-driven flavors, Little Sesame blends good food, good music, and good vibes to create a brand rooted in community, sustainability, and fun.
Agency Collaboration | The Giddy Group
Social Media Management
Community Management
UGC Creation
The Challenge
Little Sesame was entering a high growth season filled with in store launches, retail expansions, partnerships, and new flavor drops. The founders wanted social to reflect the energy of these real life moments, The challenge was scaling visibility while maintaining the brand’s elevated identity and avoiding trend driven content that did not align with its voice.
Our Approach
We treated social as an extension of the in person experience. Every launch became a narrative, with buildup, real time storytelling, and continued momentum after activation. Instead of relying on trends, we focused on immersive content, retail visibility, collaborations, and founder led content to expand discovery while keeping the brand polished and authentic.
The Results
+7.2%
Follower growth
7.26%
Average engagement rate
1.82M
Total views (organic & paid)
+96%
MoM increase in interactions
Content Creation & Editing