milkadamia
milkadamia® is a premium macadamia plant milk brand dedicated to crafting uniquely delicious, creamy plant-based beverages that nourish both you and the planet. They partnered with Backroom to develop community management and engagement guidelines, oversee social content creation and publishing, design campaign strategies, and manage paid social advertising setup and asset creation. I worked with a graphic designer on the team to curate in-feed content.
Project Role | Backroom
Social Media Management
Community Management
Social Strategy
Content Creation
The Challenge
Milkadamia® wanted its social presence to feel as creative and artful as its brand. The goal was to highlight the quality of its plant-based products while sharing its mission of being better for people and the planet.
Our Approach
We built a multi-platform strategy to grow awareness and engagement. On Instagram and Facebook, we shared high-quality content and brand collabs to connect with foodies and Costco moms. On TikTok, we leaned into recipes and trending content to reach coffee lovers. And on LinkedIn, we positioned Milkadamia® as a thought leader through sustainability stories and industry insights.
The Results
61%
Boost in organic reach
9%
MoM follower growth
32K+
Impressions on giveaway collabs + social campaigns
Giveaway Collabs & Social Campaigns