Santa Gula
Santa Gula is a bold, Spanish-inspired snack brand known for its Spanish-style meat sticks, Quickies™. Rooted in Spain’s culture of indulgence, the brand reimagines traditional flavors for modern cravings with a clean-label approach, with no fillers, no junk, and no shortcuts.
Agency Collaboration | Common Good & The CPG Collective
Social Media Management
Community Management
The Challenge
Santa Gula was ready to build its presence online and carve out a bold space in the crowded snack category. The brand wanted to establish itself as a disruptor while driving awareness and engagement with content that felt irreverent, humorous, and true to its Spanish-inspired roots.
Our Approach
We developed a content strategy and execution plan designed to balance brand building with conversion. The focus was on community building, playful and bold storytelling, and leaning into cultural trends that fit the brand’s voice.
The Results
13.7%
Follower increase
28.7%
62.7%
More accounts reached
Increase in profile visits